Madrid Fusion Manila 2015
One of the world’s biggest culinary affair to be held at SM
The Philippines and Spain share a deep and colorful history and what better way to celebrate these two cultures than through their vibrant and intertwined culinary traditions. This April, the world’s most anticipated epicurean event will celebrate the two countries ’300 years’ worth of shared connection through food in one global event where the world’s top chefs showcase culinary innovations and cutting-edge techniques, ingredients and recipes taking food and dining to the next level. If one wants to see the “future of food,” this is the place to be in.
SM as the official partner of
Madrid Fusion Manila 2015
SM
plays host to this historic affair and welcomes Madrid Fusion as it comes to
Asia for the first time and puts Manila at the heart of culinary interest
worldwide. Madrid Fusion Manila 2015
happening on April 24 to 26 at the SMX Convention Center in Pasay City
highlights the Philippines as an haute cuisine destination in Asia. And a
Welcome Night at the scenic SM
By the Bay for the official delegates are sure to put everyone in a good mood
during the first day of the congress on April 24 where this time, it’s all
about the best of Philippine food, art, and culture.
“SM
is proud to be the venue of the historic Madrid Fusion Manila. We believe that
one of the Philippines’ best-kept secrets is our rich
culinary heritage,” expressed Steven Tan, SM Supermalls senior vice-president.
“We also want to bring the excitement of Madrid Fusion, particularly Spain’s
strong influence in our food and culture, to our mall-goers by taking these
culinary festivities to our malls.” To help create national awareness for this
cultural milestone, the official Madrid Fusion Manila 2015 TV commercial is
being aired in all SM Cinemas nationwide.
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SMX as official venue partner of Madrid Fusion Manila
2015 (L-R):
Philippine Association of Convention/Exhibition Organizers and
Suppliers, Inc. (PACEOS) Chairperson Marisa Nallana; Mielle Esteban of Arum Estratigias
Internacionalización; DOT director of market development and Madrid Fusion
Manila project director Verna Covar-Buensuceso; SMX general manager Dexter
Deyto and SM Supermalls SVP marketing Jonjon San Agustin |
Michelin-starred chefs to gather
at SMX
Set
to captivate Manila with their culinary virtuoso are Spain and Asia’s legendary
chefs Andoni Luis Aduriz, Elena Arzak, Quique Dacosta, Ramón Freixa, Francis
Paniego, Paco Roncero, Mario Sandoval, Paco Torreblanca, André Chiang, and
Alvin Leung. Presenting the Philippines’ own diverse and imaginative epicurean
traditions are chefs Fernando Aracama, Margarita Forés, J Gamboa, José Luis
“Chele" Gonzalez, Pepe Lopez, Rob Pengson, Bruce Ricketts, Myrna Dizon,
Claude Tayag, and Juan Carlos de Terry. Taking centerstage at the congress will
be this exciting encounter between Spain’s legendary Michelin-starred chefs and
the Philippines’ very own culinary stars. A trade exhibition will focus on the
finest Spanish and Filipino products from Spanish wines and cheeses, to the
Philippines’ world-class exports such as rice, cacao, coffee, mango, coconut,
and liquors.
Gourmet weekend market
A
feast of everything delectably Filipino-Spanish shall delight foodies at the
Gourmet Weekend Market from April 24 to 26 at SM Mall of Asia. A premium
selection of cheese, tapas, wine, ingredients, local finds and special bundles
shall be made available in partnership with SM Markets (SM Supermarket and
Hypermarket).
Spanish food specials
New
food concepts that reflect culinary innovation and technique will be available
only this April at select SM Mall of Asia restaurants where special dishes with
Spanish influence or cooked with the finest local produce, ingredients and
flavors are sure to bring out your inner foodie. Savory goodness awaits
mall-goers of SM Aura Premier which shall host its own Spanish-themed fiesta with
music, dancing, food and drinks on April 26 at the Sky Park lawn. While on
April 24 to 26, irresistible dining deals await all food lovers at SM
Megamall’s flagship and first-in-the-country dining destinations and the newly-opened
Mega Food Hall.
For
the complete schedule of events at SM malls, visit SM Supermalls on Facebook or
@smsupermalls on Instagram. For more information on how to register for Madrid
Fusion Manila 2015, visit www.madridfusionmanila.com.
