See what
happens when strangers, matched only by flavor, meet for a surprisingly
intimate first date
in the new
global campaign ‘Love At First Taste’
Can flavor tell us more about ourselves than we
think? Moreover, can people be matched based on their flavor profiles? As
experts in flavor, Knorr has discovered how our favorite flavors might mean so
much more than previously thought, particularly when it comes to finding love.
The
research behind this new campaign spoke to 12,000 people in 12 different
countries, on the ground breaking role flavors play in our lives. With 83% of
responders claiming
to be more attracted to people who enjoy the same food flavors as them, this
fuelled the idea that your personality flavor can truly help in making a
meaningful connection and determine the depth and quality of our various
relations – whether with family members, friends and peers, or even romantic
partners. 80% see flavor as an
important part of their everyday life. In fact, 69% of find the idea of trying
out new flavors sexy and exciting, and surprisingly, 73% of them would even
most willingly give up social media first
forever before sacrificing flavor.
Overall, the research reveals how our flavor
preferences are just as important when it comes to choosing a partner, as eight
out of ten people said they are more attracted to people who share their flavor
preferences. A third even said they found someone ordering a dish they disliked
a turn off, though one in five is wise to this and admits to choosing a meal
they didn’t like to impress a date.
Putting these insights and research to the ultimate
test, a social experiment campaign with a twist was created to showcase how flavor
can be catalysts to life’s meaningful connections. In a short film entitled Love
at First Taste, sets of two
complete strangers were paired up in a blind date on the basis on their love
for the same flavors. The result? An entertaining film that underpins how each
culinary experience and flavor creates distinct memories and feelings with
people, discovered using the Flavor Profiler.
“Having studied the behavioural
patterns behind food consumption for over 30 years, this research by Knorr
validates something I have long suspected; that food and flavors are a window to
our character and our flavor preferences offer a vital insight into our
personality,” shared Greg Tucker, Flavor Expert and Psychologist. “So it is no
wonder that when pairing up, we seek soul-mates who are also eat-mates, who
like the same food and flavors that we do.”
Ready to find out what your flavor profile is? Watch Knorr’s latest film
Love at First Taste and be inspired
on how strangers became match made in foodie heaven by visiting https://www.youtube.com/watch?v=xwx7NnPQ44U. Discover
which one of the twelve flavor profiles you are! Take the Knorr Flavor Profiler
at myflavor.Knorr.com and
share your flavor personality with your Love
at First Taste stories online using the official hashtag #LoveAtFirstTaste.
