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More than five decades of service has never
dampened Country Bankers’ commitment to providingsimple and affordable insurance
for Filipino families.
When Country Bankers Life Insurance Corporation’s
(CBLIC) was established on March 28, 1965, founding president Jose E.
Desiderio, Sr. began addressing insurance needs in rural areas, catering to
small and medium business entrepreneurs, farmers, fishermen, and public school
teachers - a market that had been untapped in the ‘60s.
Today, the Desiderio family’s third-generation
members continue to uphold this legacy of accessible insurance to low-income
Filipinos with Country Bankers Insurance Group senior vice president and
general managerGeraldine Desiderio-Garcia at the helm.
“We have made insurance very simple. While we offer
basic insurance products, we try to be as relevant as possible to the market we
serve,” says Garcia.
Country Bankers found its niche as the choice
insurance provider in the countryside that allowed rural folks to avail of an
affordable, reliable insurance plan that had previously been unavailable to
them.
CBIG’s micro-insurance products help educate Filipinos
on the benefits of insurance by promoting its value to a broader market. A
larger consciousness on the advantages of insurance is instrumental in protecting
disadvantaged Filipinos, who face heavier burdens during times of catastrophe
and financial distress.
CBIG also has two subsidiaries:CBLIC, a life
insurance provider, and Country Bankers Insurance Corporation (CBIC) for
non-life insurance products.
“There have always been hurdles to overcome, but we
remain committed to addressing the needs of the common Filipino. Through the
years we have proven to be reliable insurers by reaching out to our target market
and giving them insurance that works for them,” says Atty. Romeo G. Velasquez,
president of CBIG.
Today,CBIG continues to develop a wide array of
insurance plans that are not only practical and relevant, but also provide the
necessary support for plan holders in times of need.
Among these is the Classic Benefit Plan, offering
insurance protection up to age 96 and is payable in a three-, five-, seven-, or
ten-year period. AlalaysaBuhay (ASB), on the other hand, provides renewable
one-year insurance to individuals 13-70 years old for only Php 365, with
natural and accidental death benefits.ASB is also available for families and
seniors, with ASB family being renewable up to age 70 for principal insured and
covers up to 3 to 5 family members for only Php 750 for one unit. ASB forSeniors covers individuals ages 71-80
and offers insurance for one year for only Php 1,000 for one unit.
“I want our company to be known as a “company with
a heart,” and one that can be relied upon to follow through with its
commitment. Our promise is to keep delivering what we’ve pledged to give,”
concludes Garcia.
As CBLIC continues to evolve as a company, it stays
true to its core values - sincere, dependable service to farmers, fishermen,
small and medium business owners, employees, and teachers, mostly from rural
areas. CBIG remains a reliable ally to Filipinos seeking security for themselves
and their families, though its life and nonlife products.
For inquiries please visit us at Country Bankers
Centre, 648 T.M. Kalaw, Manila or call us at tel. nos. 523-8611 for life
insurance and 524-0621 for nonlife insurance.
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