Doodles Paw Couture
History
Doodles Paw Couture is founded 2006 by owner and pet couture designer Ms Bernie Alfonso-Leytte. Doodles Paw Couture is a pet apparel and accessories manufacturer and retailer.
It is a business born out of passion and love for pets. It started as a hobby and a part time income for the owners. Both of which are full time bank employees then. Ms Bernie working as a Senior Manager in an International bank and Sir Chris as an Assistant Manager in a competing International bank as well. On the onset of 2008 they decided to make it as a full time business and started manufacturing in bulk. But with the Ondoy Typhoon, 2009 was a challenging year for the small business. Operations were affected and things had to be decided. But by the year 2010, Ms Bernie developed spine problems and was advised to bed rest for more than 8 months, with this period by 2011 they decided to focus in the business and make it as their sole source of income. After about 2 years of rest and recuperating, Ms Bernie is able to go out and travel little by little and started to do interviews, public speaking of advocacies and more aggressive marketing and production, 2012 was a great year for the online base company. By 2014, yet another life challenging moment hit the business with the passing of Sir Chris.
But with full determination and will, Ms Bernie move forward and embraced her niche. She started to do more events and public speaking, embracing her stature as the Philippine Pet Fashion icon. Owner has the untiring dream of going global and promoting Philippine made products.
2006. The first hand sewn sweater was made by Ms Bernie. This started it all. The family was travelling and they needed to dress up a chiuaua x mini pinscher against the cold. Looking for a ready to wear pet apparel, they found that all are imported and cost too much. Hence, Ms Bernie bought a bonnet and cut holes in it and sew it as a sweater. Because of this fun discovery, she started to make it as a hobby.
2007. Friends and family started to order different outfits for their pets, mostly dogs. The couple started to entertain the idea of putting up a small business that would answer the need of market. They looked for Philippine Made pet apparel and none was found. What they found out was that Imported brands are in the market and costs a lot. They thought that these items should be accessible to all pet lovers. They started to make items for sale.
2014 Her husband died and the company and Ms Bernie's story yet again reinvented. She started to do consultations officially for both human and pet products on marketing, branding and operations.
2016 at present, while Ms Bernie remains the Philippine Pet Fashion Icon/Guru and continues to actively support responsible pet ownership and do mall tours for responsible pet fashion awareness, she expands her consultancy and includes brands and establishments on pet care or on maintaining pet friendly atmosphere.
Instagram: @msberniedpc
Inquiries can be made via doodlespawcouture@yahoo.com
Doodles Paw Couture
Doodles Paw Couture,the affordable way to pamper your loved pets. Online store, manufacturer and distributor of pet products. Premier pet event organizers.
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